While we find Emily achieving success in such a fast-moving, ever-evolving industry – just what is it that gives her so much passion? What drives and motivates her while she’s jetting across Europe to meet customers.
“Food is one of human’s most basic needs’’, she tells us. “But in this day and age, it’s become so much more than that. Food has to not only taste good but smell, look and feel good.’’ But she’s also powered by something deeper – a passion to help change the world for the better.
“If you want to anticipate consumer behavior, it’s always a good idea to first look at your own behavior. Today there is a drive for convenience and, when I look at my own life, I’m always on the run. I really need to pay attention to where and what I eat and trying to find healthy nutritious food is more difficult than finding fast-food. This is something I want to see the other way around.’’
“Wherever I am, I like to look around to see what products are being sold. One thing that I like to see are the products that we helped make. But the main reason why I look at the back of a product is because I like to see what nutrients are in it. Over the years I have become a conscious eater.
“I am not the only one. With people talking about it online, the market is getting more transparent. As a result more consumers make a more informed decision on healthy products. It is life improving, and I would recommend everybody to do it.
“In the industry there is also a change of mentality going on right now that I deeply support. It used to be: the more people eat, the more we sell. Now the focus is shifting towards making healthy responsible products. And those are the kind of products I want to sell.”
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