Meeting André A. Buric, founder of Alquêmia at a workshop Online Personal Reputation by CoolBrands.

“A simple idea changes everything”– André Buric

An idea is incredibly fragile when it’s born. Often it get’s discarded or ignored. What would a world be like where all good ideas are taken forward and implemented? 

André A. Buric, founder of Alquêmia, believes that when we can recognise good ideas more quickly, we will move forward into making our world a better world. That is the purpose of Alquêmia.

This post has been created as part of the workshop ‘How to build your Online Personal Reputation’ for the Luxury Marketing Council in Brazil.

All participants have been photographed and everyone has come up with a title to describe themselves. This is the first part of defining who you are and what you stand for.

The CoolBrands People method consists of three steps to build a great online personal reputation:

  1. Define what you stand for
  2. Create content – stories, pictures, video – to support your personal brand
  3. Use Google as your wingman – make sure your achievements and vision are on the first page when people Google you
Meeting André A. Buric, founder of Alquêmia at a workshop Online Personal Reputation by CoolBrands.

Meeting André A. Buric, founder of Alquêmia at a workshop Online Personal Reputation by CoolBrands.

It is important to transfer your ‘real world reputation’ into the online world.
As we all know, we live in a reputation-based economy, where Google is the new background check…

When people Google you, they base their opinion on what they see on the first page.
Most of the time they just scan the titles, so we have to make sure these are relevant.

The stories are short and written in narrative form.
Because of the ‘information overload’, people do not want more information…
…they want a story they can relate to.

We created ‘CB People’ – a service that will help you create and update your ‘personal reputation’ online.
We do this by creating content. Writing your story, taking pictures, creating video footage and making sure these stories pop up on the first page when people Google you.

For more information or to subscribe, mail us at Anouk@coolbrands.org

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