All posts by CoolBrands People

Meeting Renee de Kuyper – Nieuwe Kijk op Ondernemen (NL)

NIEUWE KIJK OP ONDERNEMEN

Ik geloof dat familiebedrijven en sociale ondernemingen de standaard zouden moeten zijn voor succesvol zakendoen. Ondernemingen hebben een verantwoordelijkheid die verder reikt dan de belangen van de aandeelhouders, gebaseerd op de normen en waarden van maatschappelijk verantwoord ondernemen.

Ondernemen met aandacht voor de drie P’s, people, planet en profit zou in mijn optiek aan de basis moeten staan van ieder gezond bedrijf. Op de lange termijn ben ik ervan overtuigd dat bedrijven die deze triple-bottom-line niet hanteren, niet zullen overleven. Daarom heb ik mijzelf ten doel gesteld mijn kennis en ervaring in te zetten voor familiebedrijven en sociale ondernemingen. 

DE KRACHT VAN FAMILIEBEDRIJVEN

We leven in een tijd waarin de wereld continu aan verandering onderhevig is: de digitale revolutie, de intrede van de Y-generatie op management posities, de opkomst van de reputatie economie. In familiebedrijven zijn normen en waarden en bedrijfsethiek vaak sterk ontwikkeld. Deze vormen een leidraad en helpen het bedrijf de juiste koers te varen ondanks uitdagingen en veranderingen. Het is cruciaal om te blijven ondernemen, dat is immers de spirit van het familiebedrijf. Meegaan met nieuwe ontwikkelingen, zonder risico’s uit het oog te verliezen.

Familiebedrijven zijn vaker gefocust op de lange termijn, ze zijn bezig met meer dan winstgevendheid. Ze zijn op de lange termijn begaan met al hun belanghebbenden; klanten, medewerkers, leveranciers en de omgeving/maatschappij waarin ze actief zijn. Het concept van duurzaamheid, waarbij de verschillende spelers en elementen in de bedrijfsvoering worden meegenomen, is van oudsher geïntegreerd in familie bedrijven.

DE WERELD ACHTER DE CIJFERS

Mijn ervaring als ondernemer en commissaris stelt me in staat de wereld achter de cijfers te bewandelen. Cijfers zijn duidelijke indicatoren voor het aansturen van een bedrijf, maar er zijn ook onderstromen waar je als lid van de RvC op moet letten. Dit zijn werknemers, leveranciers, klanten of zelfs overheden die direct of indirect invloed kunnen hebben op bedrijfsresultaten.

SHAREHOLDER VALUE VERSUS STAKEHOLDER VALUE

Sinds de crisis in 2008 is het Amerikaanse model van het maximaliseren van ‘shareholder value’ behoorlijk onder vuur komen te liggen. Mijn overtuiging is dat het gaat om het maximaliseren van de ‘stakeholder’ value, wat zal bijdragen aan de continuïteit van het bedrijf. Tevredenheid van klanten, loyaliteit van medewerkers en een goede relatie met de gemeenschap waarin je actief bent, zijn mijns inziens randvoorwaarden voor een succesvol bedrijf.

SOCIAAL ONDERNEMEN

Sociaal ondernemen is, zeker internationaal gezien, een groeiend fenomeen. Bij sociaal ondernemen staat een maatschappelijke missie voorop en is het verdienen van geld een middel om die missie te bereiken, het creëren van maatschappelijke impact. De waarden van sociaal ondernemers liggen doorgaans dicht bij de waarden van familiebedrijven. Ik onderschrijf de visie en de uitgangspunten van sociaal ondernemen en vertaal deze naar ‘gewone’ bedrijven. Welke stappen zijn vereist om de omslag van ‘winst gericht’ naar sociaal ondernemen te maken? Hoe krijgen we voldoende draagkracht, vanuit de organisatie? Dit is een lange termijn, vaak niet eenvoudige taak, echter wanneer het lukt, is de impact en de voldoening des te groter.

DE VOLGENDE GENERATIE

Er zijn nogal eens spanningen binnen het familiebedrijf tussen de zittende en de nieuwe generatie leiders. Nieuwe generaties willen verandering, verbetering, innovaties. De zittende generatie is meestal tevreden over de manier waarop het bedrijf wordt geleid.

Een van mijn activiteiten op dit moment in ons eigen familiebedrijf is het voorbereiden en begeleiden van de volgende generatie leiders en aandeelhouders op hun taak.

Het ontdekken van talent bij de nieuwe generatie in de familie is een interessante uitdaging. Welke rol past het best bij welk familielid en hoe kunnen we deze persoon optimaal managen om zijn/haar talent tot volle bloei te laten komen zodat one day…

Dit stelt mij in staat een intermediaire rol aan te nemen tussen de zittende en de volgende generatie leiders, beide kanten te begrijpen en te komen tot inzichten gebaseerd op ‘the best of both worlds’.

 

Tags: Renee de Kuyper, CoolBrands People, CoolBrands Women, #CoolBrandsPeople, #CoolBrandsWomen, Raad van Commissarissen , Familiebedrijven, Familie statuut, Begeleiden van de volgende generatie, Ondernemende families, Commissaris, raad van bestuur, De Kuyper, De Kuyper Concepts

Luiz Fernando Musa – “The Magic of a Great Idea”

We’re at the Cannes Lions Festival of Creativity where we speak with Fernando Musa, the CEO of Ogilvy & Mather Brazil. He shares with us his conviction that the magic of great ideas in advertising, can change perceptions and behaviour of people.

Thanks to: Patrick Williams from Pumpkin UK

Dara Brewster – “Creating a better future by empowering women artisans”

I’m at the Girls Lounge during the Cannes Lions Festival of Creativity where I speak with Dara Brewster, co-founder of DARA Artisans. She talks about her passion to help women create a sustainable income for themselves while at the same time maintaining craftsmanship traditions alive.

Becky Chidester – “The shift in healthcare”

I’m at the Girls Lounge during the Cannes Lions Festival of Creativity where I speak with Becky Chidester, president of Wunderman Health in New York. She talks about how specific communication can help consumers take more responsibility for their own health.

Joanna Peña-Bickley – “Hydration, Health, Happiness”

We’re at the Cannes Lions Festival of Creativity where we speak with Joanna Peña-Bickley, Global Chief Creative Officer at IBM Interactive Experience. We talk about how she applies her expertise as an Experience Designer to tackle issues like shortage of water. 

Thanks to: Sara Ajemian from DiGennaro Communications USA

Digge Zetterberg Odh – “Looking for diversity in the creative industry”

We’re at the Cannes Lions Festival of Creativity where we speak with Digge Zetterberg Odh, head of talent for The North Alliance. She explains how diversity in the creative industry will make advertising more effective.

Thanks to: Nicholas Baines from Deliberate PR

“Out The Monster” – Scott Goodson

We’re at the Cannes Lions Festival and we met up with Scott Goodson. We talked about the Gold Cannes Lion award for “Out The Monster” which is focusing on fighting the accidental addiction to opioids – an epidemic that is plaguing America.

Strawberryfrog is the first advertising agency dedicated to Movement Marketing.

Scott Goodson - Strawberryfrog (by CoolBrands)
Scott Goodson – Strawberryfrog (by CoolBrands)

Corinna Falusi – “I need chaos to be creative”

We’re at the Cannes Lions Festival of Creativity where we speak with Corinna Falusi, CCO of Ogilvy & Mather New York. She talks about how she thrives in a chaotic environment.

Thanks to: Kelsey Merkel – DiGennaro Communications USA

Jason J. Harrison – “The Ambitions of Gain Theory”

We’re at the Cannes Lions Festival of Creativity where we speak with Jason J. Harrison, the CEO of Gain Theory. He explains the ambitions of the company.

Thanks to: Scott Berwitz – DiGennaro Communications

Meeting Heidi Steiger – Creative Visionary & Financial Expert

For more than 30 years, seasoned executive Heidi Steiger has imbued honesty and integrity in the investment management and finance industry – along with a fresh, creative approach. Originally studying journalism – graduating summa cum laude from Boston College in 1975 – Heidi always dreamt of being a news anchor. However, after stumbling into the financial world, more or less by accident, she has found her niche in life – while her earlier training has held her in good stead for her public speaking and TV appearances. Before being the Eastern Region President of the Private Client Reserve of US Bank – the nation’s fifth largest bank – Heidi spent 18 years as Executive Vice President at Neuberger Berman in New York. During her tenure, she grew its wealth management business to 70% of the firm’s revenues, leading to the initial public offering of the company in 1999 and its subsequent sale to Lehman in 2003. I meet this super-achiever, soi-disant ‘risk-taker’, and creative visionary in the heart of New York’s financial district; her ‘home away from home’ which she shares with the New York Stock Exchange, the Federal Reserve Bank of New York and, of course, Wall Street.

The business and arts worlds should work more closely together. I believe that the world of arts can bring progress to the world of business – by thinking, looking and acting outside-of-the box – Heidi Steiger

Read more stories on Heidi Steiger and her vision. 

 

Tags: Heidi Steiger, meeting Heidi Steiger, Wealthy & Wise, #CoolBrandsWomen, CoolBrands Women, CoolBrands, #CoolBrands, #CoolBrandsPeople, CoolBrands People, Creative visionary, #HeidiSteiger, financial expert, female board director financial expert

Merlin Melles – “The human side of global networking”

While in São Paulo, we were invited to the launch of the Brazilian chapter of the founders Carbon Network (fCN). It was there that we learnt that the fCN was established in the Netherlands in 2011 by a Dutch entrepreneur – Merlin Melles. Since then the fCN has slowly spread around the world, connecting entrepreneurs and ‘captains of industry’ – with the sole purpose of sharing contacts, knowledge and opportunities. Roberto, the founder of the Brazilian chapter, told us: ‘Merlin is a passionate businesswoman with an eye for opportunities and connections to realise those opportunities.’ We were intrigued. So a few weeks later we found ourselves in an impressive 19th-century building near the Vondelpark, navigating the steep staircase that leads up to Merlin’s stylish office. Inside, we met the networking wizard, seated in front of a wall filled with framed photos – everyone she has met over the past few years. And the interview began…

Merlin Melles - Founder Carbon Network - fCN - by CoolBrands
Merlin Melles – Founder Carbon Network – fCN – by CoolBrands

I connect for the sake of connecting. I give for the sake of giving. I share for the sake of sharing – Merlin Melles

What is the Founder Carbon Network?

The fCN is a unique high-end community of diverse business members with a passion for entrepreneurship combined with good moral values. All are at the top of their game and every sector is represented. Integral is its inherent mutual goodwill factor.

How many members?

We have 500 members – and no more than 500 members at any one time – because I want to be able to connect to everyone on a personal level. It’s also what makes it beautifully intimate and exclusive. It’s like one big business family.

Read more stories on Merlin Melles and the founders Carbon Network.

Tags: Meeting Merlin Melles, founders Carbon Network, Merlin Melles, fCN, #fCN, #MerlinMelles, #CoolBrands, CoolBrands, #CoolBrandsPeople, CoolBrands People, #CoolBrandsWomen, CoolBrands Women

Meeting Anand Mahindra, chairman of MAHINDRA & MAHINDRA

Inside, we are welcomed by Karthik, the senior general manager of corporate brand management, who takes us to a conference room. We are soon joined by Anand, who enters with a purposeful stride and a big smile.

“We’re impressed by what we’ve read so far about the Mahindra brand,” I say as he warmly shakes our hands. “And curious to learn more!”

“Well, we are of course all very proud of our company and it is one of our daily challenges to keep it that way,” says Anand. His air is calm and relaxed, even though his words speak of great ambition.

“That’s exactly why we wanted to meet you,” I say. “To find out the secret of the success behind the Mahindra brand.”

“We are many companies,” Anand replies proudly. “We are more than 180,000 people in over 100 countries. Mahindra’s success lies in the way we do business. Of course there is professionalism and quality, but most of all we do business with a larger purpose. Actually, we always have,” he says with a smile. His tone is confident and modest at once. 

“We read about that,” I say. “I am particularly interested in understanding how an Indian company, founded in the 1940s, was able to grow so big, even internationally, and still manage to hold on to its core purpose. Can you tell us about that?”

Anand Mahindra  for Around The World in 80 Brands
Anand Mahindra for Around The World in 80 Brands

“Well,” says Anand. “When I took over as captain of the Mahindra ship, in the early 1990s, ‘good corporate citizenship’ was already part of our DNA. But I felt we had to reformulate it, to revive it and incorporate it into our daily operations.

“What I found was actually the same as our founders believed in: ‘India is second to none and we will prove them right’. This slogan dates back to the company’s founding in 1945 when India had little internationally known industry and there was a general feeling that we should prove that we could compete and hold our own.

“So what we did, was to take the purpose we had always had but which had been used more as a footnote, and turn it into a header.

“We worked hard and by the mid-2000s we had established a strong presence in India and started expanding our business internationally.

“And what happened to your purpose, which was very much focused on India?” I ask.

“Good question,” says Anand. “This growth and change of scope led us to question our purpose. We had created an international company, with people working with us all over the world. An India-focused purpose doesn’t appeal to Americans or Europeans, so we had to change. We decided to do an exercise to find our current purpose.”

“How did that work?” I ask.

“We started the exercise in 2008, a decisive year globally,” says Anand. “We involved different groups of stakeholders from all over the world to first find out what they find important. We found amazing similarities in different parts of the world. People realized that the world had changed, there was a trust deficit towards big companies, people wanted brands they could trust, brands that are good for consumers, brands that go beyond profit.”

“So you noticed that people wanted companies to be more stakeholder-value driven than shareholder-value driven?” I ask.

“That’s right: people are done with corporate greed and companies that just look at the next quarter’s financial results,” says Anand. “When we went back to the drawing board with the knowledge we had gathered, we found surprising similarities between what people want and what we, at Mahindra, are.”

“And this is how ‘Rise’ came about,” I say.

“Correct,” says Anand. “We want to drive positive change in the lives of our stakeholders and communities across the world, to empower and enable them to ‘Rise’.”

 

Read more stories on:

On our way to meet Anand Mahindra
Mahindra Rise – Driving Positive Change 

Tags: Mahindra & Mahindra, Anand Mahindra, ATW80B, CoolBrands, CoolBrands Storytelling, CoolBrands People, chairman of MAHINDRA & MAHINDRA, #AnandMahindra, #Mahindra, Meeting Anand Mahindra, #CoolBrands, #CoolBrandsPeople, #Karthik, Karthik

Anand Mahindra - CoolBrands People