Joanna Pena-Bickley - IBMix - by CoolBrands

Joanna Peña-Bickley – “Hydration, Health, Happiness”

We’re at the Cannes Lions Festival of Creativity where we speak with Joanna Peña-Bickley, Global Chief Creative Officer at IBM Interactive Experience. We talk about how she applies her expertise as an Experience Designer to tackle issues like shortage of water. 

Thanks to: Sara Ajemian from DiGennaro Communications USA

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