After studying five languages and political science, with ambitions to be an interpreter for the UN, Portuguese-born Aldina Duarte Ramos’ career took a sharp turn. For more than 15 years, Aldina has inhabited the wellness industry.
First working for Le Bristol Paris, then Anne Semonin, and then Sofitel Luxury Hotels – creating and implementing spa concepts worldwide en route. Now director of Global WellBeing Product Luxury & Upscale Brands at AccorHotels and president of the French federation of wellness professionals SPA-A, Aldina has become a respected thought leader on wellness. She feels the industry has reached a critical time as new wellness trends emerge to counteract the stress of digital life. And she’s on a mission: the democratisation of wellness. She believes, everyone – no matter how rich or poor – has a right to a healthy life. I meet this inspiring change maker at the Sofitel Paris Le Faubourg, in the heart of the city, to learn about her mission. And find out more about her adrenaline-fuelled personal motto: doing and sharing.
‘In an increasingly stressful society, wellness is the way forward’ – Aldina Duarte Ramos
Why democratise wellness?
Democratising wellness is crucial. It should be accessible for everyone – not just high-end consumers. Everybody has a right to a healthy life.
However, the responsibility for implementing this vision is also everybody’s. That means lobbying governments, tackling issues like Monsanto and the meat industry and so forth, as well as making good food available – and affordable – for everyone. And this needs to happen now. We can’t postpone it any longer.
How are you working towards this vision?
In my role as president of SPA-A and chair of ISO ST02 Wellness Tourism in France, I’m busy sharing my knowledge, research and vision on how we can all best work towards a new balance, taking the 4 wellness pillars into account. And of course, at ground-level by working with chefs and nutritionists in our hotels who all play a part in creating a holistic approach towards wellness. Hopefully speaking opportunities will also afford me the chance to connect with the all-important younger generations. They’re the real change makers.
Tags: Aldina, Aldina Duarte Ramos, President SPA-A, Sofitel, SPA-A, Thalassa Sea&Spa, thought leader in wellness, wellness, wellness vision, wellness expert, CoolBrands People, #CoolBrandsPeople, CoolBrands Women, #CoolBrandsWomen, CoolBrands, #CoolBrands13 September,2015