What is an Influencer?

What is an Influencer?

An influencer is a person who is well-connected and who is regarded as influential and in-the-know; someone who is looked to for advice, direction, knowledge and opinions.

People like CEOs, CMOs, PR Professionals, Creative People, Bloggers, Journalists and other Experts.

Today, targeting influential people with large networks and getting them to help boost the coolness and interest level of brands, products and ideas is an increasingly effective way of spreading news.

The right influencers can help build your brand by sharing your brand story through their networks.

The influencers in our network are involved in the distribution program of our stories. They receive the stories (be it online or in the book) and accept the responsibility of sharing the stories in their networks.

1. Brands

Every brand that is part of Around the World in 80 Brands is part of the distribution program. The brand owner or marketing director receives a number of books. They have accepted the obligation to share these books with influencers in their personal networks.

By giving the book to people in their personal networks and asking them to read and share the stories they like best in their personal networks, the system works. They receive the stories (be it online or in the book) and accept the responsibility of sharing the stories in their networks.

25.000 books are being shared to 25.000 influencers. On average, each influencer has a network of 100 people they can reach online. So the total online reach of the stories can be up to 2.5 million people.

2. People with a vision

The people with a vision who are part of Around the World in 80 Brands (in the book or on coolinfluencers.com) are part of the distribution program. Every visionary receives a number of books. They have accepted the obligation to share these books with influencers in their personal networks.

By giving the book to people in their personal networks and asking them to read and share the stories they like best in their personal networks, the system works.

3. Partners

Next to the brands and people for whom we write stories, we have been building a global network of influencers since 2002. These people are also part of the distribution program. They receive a number of books that they distribute in their networks.

Our Partners:
– Advertising And Communication Agencies
– Universities
– Global events and ideas
– Places and Media
– Individual influencers:
– Creative Directors / Entrepreneurs / CEOs / CMOs / Marketing Professionals / Students / Teachers

Additional Online Distribution
Next to the brands, people, partners and influencers who share the stories in their online networks, we have set up an online sharing and seeding system.

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