Since a few years now, we travel around the world meeting ‘people with a vision’ and ‘brands with a purpose’. More and more we are relying on Google to find the right people. On the Google search results we find people’s profile on Linkedin but that’s just a CV. We need to know more… reputation or achievements. So we scan the Google results. What do other people say about him?
“He is the CMO, but does he has a vision?” Does he have an interesting story? According to what we find on Google, there is no reason to meet him.”
GOOGLE IS THE NEW BACKGROUND CHECK
When you Google yourself… do you like what you see?
Are the results relevant and up to date?
Does it say who you are?
“This is how other people see you. This is your public image… your personal brand.”
People who don’t know you, will define you as the person they see on Google. This is their sole source of information. 60% of people will search online… before meeting you.
REPUTATION BASED ECONOMY
The currency of the new economy is trust
Trust, influence and reputation capital – the personal value that you build based on what you do – and how you do it
ONLINE PERSONAL BRANDING LEADS TO MORE BUSINESS OPPORTUNITIES
What is online personal branding?
It’s making sure that your unique value proposition is found online. It’s not about self-promotion. It’s about transferring your real world reputation into the online world… and by doing so create more business opportunities.28 March,2014