Alexandre Reza Lahouti

Meeting Alexandre Reza Lahouti – the art of creating business

I’m in Cannes on the French Riviera. Cannes is synonymous to luxury, glamour, but it’s also the place of the big international events like the ‘Palme d’Or Film Festival’ and the ‘Lions Festival of Creativity’.

I am here to meet Alexandre Reza Lahouti, a successful serial entrepreneur who built his small empire of retail concepts, franchises and real estate.

We walk over the famous Boulevard de la Croisette and I ask him about the secret of his success.

“I think it’s a combination of things,” he answers. It is about spotting the right opportunity, believing in your own capacities and act quickly.

“I realize I make it sound real easy, but it is not. It demands a lot of time and risk management. And of course, you have to know when to exit, find the right moments to sell.

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Alexandre Reza Lahouti


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Alexandre Reza Lahouti - CoolBrands People

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