The Creative Social Network
“Remember I told you I met Mark Chalmers last month in Amsterdam?” I ask Maarten.
“Sure, the guy who’s the creative director at Tribal DDB and runs an art gallery in his garage,” Maarten says.
“Exactly,” I reply. “Well, he’s invited us to attend a very special network meeting in Finland.”
“Finland?” says Maarten. “But we just arrived in London!”
“I know, I know,” I say. “The meeting in Finland is only in November, so we still have some time. I’m just mentioning it, because we’re meeting Mark again here in London, together with Daniele Fiandaca. They founded Creative Social in 2004 as a network of creative directors and business owners. Since then they’ve grown to be the most influential network in the creative industry.”
Daniele is head of innovation at Cheil Worldwide, he is based here in London. Creative Social has developed exclusive events around the world on different creative themes, from Amsterdam to Shanghai and from Beirut to São Paolo. They call them CS Global events.”
“Sounds interesting, let’s go and mingle with the creative social crowds!”
After introductions from both sides…
“So tell us, how did you come up with the idea of starting this network?” I ask.
“Well, we set up Creative Social because we saw that although digital was redefining history, we were pushing against an advertising institution which did not really want digital to succeed,” Mark says. “In the UK we knew of some brilliant independent agencies and we discovered that by working together, we were best placed to drive the movement forward.”
“Cool, I read that Creative Social is doing different things, but the CS Global events seem to be the most special. Can you tell us some more about those events?” I ask.
“It’s a one- to two day-event we organize twice a year,” says Daniele. “Targeting a small group of 40 senior creatives from the CS collective. The aim is to share, inspire and discuss any issues raised by participants.”
“Why 40?” I ask.
“That’s the ideal number of a tribe: optimal interaction, no need for a mic and many other advantages,” says Mark.
“Lately companies have also started approaching us and putting forward issues they would like to see tackled by a group of creative leaders,” Daniele adds. “So we include that issue into the programme, which gives an interesting angle to the event.”
“Can you imagine what happens if you put top creative entrepreneurs together and let them brainstorm?” Mark asks.
He looks at us expectantly.
“No, not really,” I say.
“Well neither can we, that’s the cool part,” Daniele continues. “Creative Social is a lab for great ideas.”
“And having lots of fun in the process,” Mark adds.
“So, what do you say?” says Mark. “Will you join us? Our next edition is in November in Helsinki.”
“We won’t be able to make it,” Maarten says. “Too bad. We’ll be in Asia as part of our trip Around the World in 80 Brands, collecting new stories, visiting our curators and expanding our network of influencers. When is the next one?”
“In April 2014 in Seattle,” says Mark. “Come to that one! And in the meantime, be sure to follow our blog, www.creativesocialblog.com.”
“Great! Count us in!”
Do you want to know more about Creative Social, get involved as a member or as a brand, send an email to firstname.lastname@example.org and mention to her you read their story at CoolInfluencers!
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