We moved from a money-driven economy to a reputation-based economy. It is getting more and more important who you are and how you are being perceived by your (potential) business partners from all over the world.
It is more important who you are and what you stand for than what you sell.
People do business with people, not with companies.
You have a reputation in the real world; your achievements, your presentations, your vision, how you behave, talk, your business ethics, etc.
A growing number of business people recognize the importance of their online personal image and reputation. When you want to do business in a new market. When you want to get investors for your company. When you are applying for a new position.
“Your reputation is for life”